01
Listing Audit
A detailed review of your current listing, title, photos, description, amenities, and pricing, with a prioritized roadmap to higher conversion.
Listings That Convert
Listings that don't just look good, they book.
I'm Kerri. I've spent my career learning what makes guests click "Book." Now I help short-term rental hosts turn underperforming homes into the listings guests can't scroll past.
20+ years across the short-term rental industry
AirDNA DataAirbnb Superhost HostsVRBO Premier PartnersFeatured SoonDirect Booking Sites
Listing AuditsStyling DirectionPhoto PrepPricing StrategyGuest ExperienceBrand Voice
The Approach
Every detail of your listing is either earning a booking, or costing you one.
Vacation rental guests decide in seconds. The cover photo, the headline, the way a sofa is staged, the rhythm of your amenities list, together they decide whether your home is a maybe or a must-book.
I combine two decades of operational know-how with a designer's eye to tune every piece. The result: higher conversion, stronger reviews, and a calendar that fills with the right guests at the right rate.
20+
Years in vacation rentals
Design
Interior design background
100%
Owner-focused
Services
A studio approach to short-term rentals.
Engagements are tailored to where your listing is today, from a quick tune-up to a full strategic overhaul.
02
Styling & Staging
Interior-designer-led recommendations that transform good homes into scroll-stopping listings, from color palette to the smallest tabletop detail.
03
Photography Direction
Shot lists, styling prep, and on-site direction so every frame sells the experience guests are actually booking.
04
Revenue Strategy
Pricing, calendar, minimum-stay, and platform positioning, tuned to your market so the right guests find you at the right rate.
Pricing
Three ways to work together.
Start with a focused audit, refresh a single property end-to-end, or partner on a portfolio across the seasons.
The Audit
$295one-time
A focused listing review with a prioritized roadmap you can implement yourself.
- Full listing teardown (title, photos, copy, amenities)
- Comp & pricing snapshot for your market
- Prioritized action list, quick wins first
- 30-minute walkthrough call
The Refresh
$1,250per listing
Audit plus the styling, copy, and shot list to actually transform the listing.
- Everything in The Audit
- Room-by-room styling direction
- Rewritten listing title & description
- Photography shot list + on-call direction
- Two weeks of follow-up support
The Partnership
Customongoing
Hands-on optimization across a portfolio of listings, season after season.
- Everything in The Refresh, for every listing
- Quarterly performance reviews
- Seasonal styling & pricing updates
- Guest experience & review strategy
- Direct line for owner support
Hi, I'm Kerri
Hospitality, run like an art form.
I've spent more than twenty years managing vacation rentals on behalf of homeowners, handling everything from guest experience and operations to listing performance and revenue.
Paired with years of interior design experience, that operational know-how means I don't just style a home to look beautiful, I style it to perform. Every choice ladders up to a clearer story, a stronger listing, and a healthier bottom line.
Booking Optimized is the studio I built to bring that work directly to owners who want more from their property, without giving up control of it.
Free Resource
Is your listing leaving money on the table?
Five honest questions to gut-check your listing in under five minutes. If any of them sting, it's a sign you're under-earning, often by thousands a year. Yours free.
Let's Talk
Ready to see what your listing could be earning?
Tell me a little about your property and your goals. I'll respond within two business days with a quick first read and how we might work together.